Setup charge
Discovery, account or system setup, implementation, tracking, testing, and launch quality checks.
PPC management is broader than buying clicks. A useful quote explains channels, conversion measurement and the optimisation work behind the fee.
Specify whether campaigns run on Google Search, Shopping, Display or other networks. Each needs its own structure, creatives, exclusions and landing-page approach. A larger spend does not automatically mean better leads.
Ask for onboarding work, tracking setup, search-term or placement reviews, experiment cadence and reporting. Keep platform budgets distinct from management and creative production.
What to check before choosing a provider
- Channels and campaign objectives
- Conversion quality and attribution
- Testing, exclusions and budget control
Use the price range on this page as an indicative starting point. The final quote should match a written scope, deliverables and support terms.